Daffie Be Proud

I simply want to share my love for handcrafted hair care products with people. Being a business innovator in the black hair industry I strive to make your journey as fun, healthy and meaningful as it can be. We provide you with natural products that retain the best parts of your hair. You’ll find products that are formulated being worthy to be part of your haircare arsenal.

The Brand
The name “Daffie” is simply a nickname, today it is part of the name of our brand. “Be Proud” stands for embracing the person you are, your natural hair and to be proud to be you. In 2014 we started as a haircare blog. It was devoted to people who love hair care, and being a source of inspiration and information. In the meantime, we have grown to the black hair care brand on many shelves.

Our hair care line has the best exclusive ingredients for your hair, to give your hair the moisture and care it deserves. Healthy hair is hair to be proud of!

Our Values
We believe that your journey is in const…