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Discover the benefits of online wholesale for independent retailers

What is Cash and Carry Wholesale?

If you are new to the world of wholesale purchasing, you may be wondering what cash and carry is all about. As a business owner, it is important to stock quality products at competitive prices to maximize your profits. In this article, we seek to help small retailers by helping by discussing the benefits and drawbacks of cash and carry wholesalers. This way, you will be able to make an informed decision about which option is right for your business. We’ll cover what cash and carry wholesale is, as well as weigh their pros and cons by comparing them against our own online wholesale platform.

What is Cash and Carry?

Cash and carry is a type of wholesale purchasing that allows customers to buy goods in bulk at discounted prices. Like most wholesalers, they exclusively operate on a B2B basis. However, unlike traditional wholesalers, cash and carry wholesalers typically require customers to purchase goods on a self-service basis and take them away immediately, rather than having to wait for delivery. The European cash and carry market was valued at €416.7 billion in 2020 and is expected to reach €482.8 billion by 2025. The food and beverage sector takes the crown by accounting for 50% of this revenue. The largest cash and carry markets in Europe are Germany, France, and the UK.

The term ‘Cash and Carry’ first appeared around the year 1900 (yes, it really goes far back!) and refers to self-service wholesale stores. Though that is still the case today, although back in the day these old-time cash and carry establishments were primarily active in the food and beverage industry. Back then, it was mostly grocery stores that purchased their wholesale this way. This is very unlike modern retail, which has largely shifted from essential goods to a boom in luxury products as a result of consumerism. As such, it may come as no surprise that the majority of today’s cash and carry customers tend to be older people who run small businesses. Surveys state that the largest age range for cash and carry is between the ages of 35 and 42 years old.

Examples of Cash and Carry Wholesalers

Want to dive a bit deeper and look at some examples of cash and carry wholesalers? Look no further! We’ve listed some of the most well-known global and European cash and carries. Examples of Europe’s most popular cash and carry wholesalers include Metro Cash and Carry, Makro, Hanos, and Selgros. Have a look at the overview below. As an added bonus, we’ll also point out some pros and cons of each different wholesale brand. To sweeten the deal, we’ve taken the liberty to compare each cash and carry to Orderchamp to highlight how their selection compares to our online wholesale platform.

Makro: Makro is a hybrid of both cash and carry and online wholesale. They provide a good selection of products in different categories and competitive prices. Cons include limited payment options and physically visiting the store can be time-consuming. Orderchamp offers similar product categories and equally competitive prices and has the added convenience of online ordering. Plus, unlike Makro, with Orderchamp you can shop for local and artisanal brands.

Metro Cash and Carry: Metro Cash and Carry offers a large range of products, competitive prices, and tailored services for businesses. Note that Metro is a global brand that is limited to food and beverage items. Metro does not offer online ordering. Metro has similar cons to Makro. By comparison, Orderchamp offers a similarly wide range of products. Orderchamp’s brands are locally produced food and beverage items that result in a wider variety of unique products. Check out our fun food and beverages for example!
Hanos: Hanos offers high-quality food and beverage items, personalized services for businesses, and exclusive product lines. That said, this cash and carry also has the cons of being time-consuming and having limited payment options. Hanos in particular also has relatively high minimum order quantities as a con. By comparison, Orderchamp has lower minimum order quantities, plus low minimum order values and we offer free shipping on orders over €250.

Selgros: Selgros is another cash and carry food and beverage wholesaler at great prices and high quality. However, in addition to being limited in their selection, Selgros currently only operates in Germany, Romania, Poland, and Russia- not the most accessible despite their popularity. Selgros is a primary example of a traditional cash and carry that has great products, but is simply inaccessible for most people due to lacking the option to order online. At Orderchamp it is our mission to help small retailers succeed through accessible online wholesale and attractive benefits. Orderchamp is not limited to food and beverage items, unlike most large wholesalers. Have a look at all our different categories!

Extend your wholesale network with Orderchamp

Networking is a crucial component to succeed in the wholesale business. Our user-friendly platform makes it easy for you to find relevant products that your customers will love. We offer all retailers curated product pages based on your previous searches with our algorithm. Sign up to Orderchamp today to extend your wholesale network!
Extend your wholesale network with Orderchamp

Cash & Carry vs. Online Wholesale

As previously mentioned, cash and carry clientele tend to be older, middle-aged B2B customers who are not well-informed when it comes to the Internet. Consequently, research confirms that this older generation of business owners primarily hangs on to this method of purchasing as a habit. In today’s modern economy with its many challenges, experts agree that cash and carry wholesalers are an outdated practice. While we at Orderchamp agree- being an awesome online wholesale platform ourselves, we acknowledge the pros and cons of both cash and carry and online wholesale. We’ve created a handy overview for you below.
Cash and Carry: Pros & Cons

Cash and Carry

Pros:
✔️Ability to inspect products before purchasing
✔️Immediate availability of products
✔️ No middleman

Cons:
✔️Transporting goods yourself
✔️Limited product range
✔️Cash Payments or Debit/Credit Card only
Cash and Carry
Online Wholesale: Pros & Cons

Online Wholesale

Pros:
✔️Order from anywhere
✔️Access to a wider variety of products
✔️Easy price and product comparison
✔️ Many available payment options

Cons:
✔️Delivery times
✔️Possible customer service delays
✔️Not being able to touch the product beforehand
Online Wholesale

Why Online Wholesale is The Smarter Choice

While cash and carry shopping is still popular, many customers are now turning to online wholesale shopping as a more convenient option. With online wholesale shopping, customers can browse and purchase products from the comfort of their own home or office, without having to physically visit a store. This is especially useful for customers who live far from the nearest cash and carry store or who have busy schedules that make it difficult to find time for shopping.

In addition to convenience, online wholesale shopping often offers lower prices than cash and carry shopping. Online retailers can save on overhead costs and pass those savings on to their customers, resulting in lower prices overall. Online wholesale retailers may also offer a wider range of products than cash and carry stores, making it easier for customers to find exactly what they need. Moreover, the flexibility of online wholesale makes it easier for retailers to stay on top of consumer trends.

The Bottom Line

In conclusion, while cash and carry shopping remains a popular option for many business owners, online wholesale shopping is often the smarter choice nowadays. With lower prices, greater convenience, and a wider range of products, online wholesale retailers offer everything that cash and carry wholesalers do. Plus, the convenience of online shopping saves small business owners valuable time. If you are looking to save money on your purchases, consider giving online wholesale shopping a try.

Online wholesale comes with many convenient benefits. We at Orderchamp take it a step further by taking on the perspective of small businesses. Curious to find out how Orderchamp can elevate your business with online wholesale? Sign up for free today!

Sign up and buy your wholesale products online at Orderchamp

Orderchamp helps small businesses overcome the challenges of digital transformation and environmental sustainability in the wholesale industry. Sign up now and get free access to more than 7.000 brands and 750.000 products. Purchase multiple inspiring brands in one order without creating numerous user accounts. The supplier only gets paid once you have received your order. The majority of our brands offer a low minimum order with an amount below €100 and free shipping above €250.
Sign up and buy your wholesale products online at Orderchamp

Frequently Asked Questions

Orderchamp is a digital marketplace and dropshipping service for wholesale products, making it easier and cheaper for independent retail businesses to buy from brands and makers from all over Europe. Products are purchased directly from Orderchamp via sellers that ship the goods and are intended for resale purposes and not for consumption. With Dropshipping by Orderchamp, retailers can place orders directly with suppliers who then ship the products to the end consumer, so no need to manage the physical inventory!
You can buy wholesale goods once you have signed up and have been approved. We try to approve retailers within hours, but slight delays might occur. In that case, you can already scroll the site and mark your favourites. We don’t allow third-party marketplace resellers (Amazon, Bol.com, Etsy). We do however make exceptions for “independent retailer-only” outlets (Trouva, Sugartrends).
You can visit the link below to sign your webshop up for Dropshipping by Orderchamp. We support all major e-commerce platforms - just select yours through the link below to start connecting your webshop. You can always request support for a different e-commerce platform, and we will prioritise it based on interest from other retailers.
Sign up
We verify every business at the door. You can view product wholesale prices for all brands on Orderchamp only once you’ve been approved to purchase from Orderchamp.
Orderchamp offers qualified retailers a buy now, pay later option depending on their business. We offer users account limits of up to €4000 and up to 60-day payment terms.
More info
Orderchamp offers its retailers the following:
✔️ Low minimum order amounts (averaging at less than €100 per brand)
✔️ Access to thousands of unique brands in one checkout
✔️ A “Buy now, Pay later” payment option of up to 60 days (we qualify retailers before giving approval for this method)
✔️ Free shipping on single- and multi-brand orders at competitive thresholds (may differ per region)
We make shopping for new products or at your existing brands easy and transparent, no matter what brand you choose. You will get free shipping on all your orders at a very competitive threshold (exclusions or overcharges may apply, you will be notified at checkout or on product pages). Not meeting the threshold? Don’t worry. We offer a very competitive flat rate fee per brand per zone.
Check our pricing here
No, unfortunately not. Orderchamp is a B2B marketplace and we do not allow individuals to buy wholesale products listed for consumption. Brands have the right to cancel orders from individuals who turned out not to be retailers.
Yes, all brands you see are available to you. We do however give brands the right after an order to select which retailers they want to work with, so they hold the right to cancel or adjust orders. Some brands also don’t work in every region, and we’ve mostly filtered those out for you already (you might still see it in a campaign from time to time though).
Orderchamp ships to any address in the EU and UK. There may be shipping delays from the indicated lead times if the shipment will go to unusual locations. You will be notified via your account section after you placed an order, through Track & Trace.
You can register yourself as a brand via our brand page.
More info
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