TubeORIGINAL
Spoleto, Italy
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About TubeORIGINAL
TubeOriginal — The New Food Experience
TubeOriginal was born in 2022 in Spoleto, in the green heart of Umbria, from a simple conviction: that the gourmet flavours of the Italian table should be within everyone's reach — without complication, without compromise, and without losing a single gram of their craft. The brand does something the industrial food world rarely does: it puts extraordinary ingredients into a jar and tells you, openly, exactly what's inside.
That transparency is our signature. While many brands hide behind vague labels, we put our percentages on display. Our White Truffle Cream is made with genuine Tuber magnatum Pico and Parmigiano Reggiano DOP. Our game ragùs are at least 50% meat — wild boar, roe deer, Chianina beef. Our 'Nduja is 30% Calabrian chilli; our red onion cream, 56% Tropea onions with Balsamic Vinegar of Modena IGP. A discerning buyer deserves to know the difference between a flavouring and the real thing — and to taste it.
Every recipe begins with a specific Italian territory: the prized truffles of Umbria, the fiery chilli of Calabria, the sweet onions of Tropea, the sun-ripened vegetables of Campania. We work like artisans — respecting the raw material, cooking slowly, adding nothing that doesn't belong — across 41 references in five lines: truffle specialties, flavoured extra virgin olive oils, slow-cooked game ragùs, 'Nduja and spicy creams, and regional vegetable creams.
And yet using TubeOriginal could not be simpler. Open the jar, use it, and the gourmet result is there in minutes, with no special skill required. A spoonful transforms a plate of pasta; a drizzle finishes a risotto. This is "The New Food Experience": the depth of a chef's pantry, made effortless.
Our work has been recognised with Best E-commerce Packaging 2023 and the Special Gourmet Creams Award 2024/2025, and a place among Italy's top-200 food e-commerce brands out of more than 5,000.
Today TubeOriginal is on tables and shelves across Italy, Germany and Northern Europe. If you want an Italian food range that is unmistakably premium, genuinely artisanal, and honest about every ingredient inside — welcome. This is TubeOriginal.
TubeOriginal was born in 2022 in Spoleto, in the green heart of Umbria, from a simple conviction: that the gourmet flavours of the Italian table should be within everyone's reach — without complication, without compromise, and without losing a single gram of their craft. The brand does something the industrial food world rarely does: it puts extraordinary ingredients into a jar and tells you, openly, exactly what's inside.
That transparency is our signature. While many brands hide behind vague labels, we put our percentages on display. Our White Truffle Cream is made with genuine Tuber magnatum Pico and Parmigiano Reggiano DOP. Our game ragùs are at least 50% meat — wild boar, roe deer, Chianina beef. Our 'Nduja is 30% Calabrian chilli; our red onion cream, 56% Tropea onions with Balsamic Vinegar of Modena IGP. A discerning buyer deserves to know the difference between a flavouring and the real thing — and to taste it.
Every recipe begins with a specific Italian territory: the prized truffles of Umbria, the fiery chilli of Calabria, the sweet onions of Tropea, the sun-ripened vegetables of Campania. We work like artisans — respecting the raw material, cooking slowly, adding nothing that doesn't belong — across 41 references in five lines: truffle specialties, flavoured extra virgin olive oils, slow-cooked game ragùs, 'Nduja and spicy creams, and regional vegetable creams.
And yet using TubeOriginal could not be simpler. Open the jar, use it, and the gourmet result is there in minutes, with no special skill required. A spoonful transforms a plate of pasta; a drizzle finishes a risotto. This is "The New Food Experience": the depth of a chef's pantry, made effortless.
Our work has been recognised with Best E-commerce Packaging 2023 and the Special Gourmet Creams Award 2024/2025, and a place among Italy's top-200 food e-commerce brands out of more than 5,000.
Today TubeOriginal is on tables and shelves across Italy, Germany and Northern Europe. If you want an Italian food range that is unmistakably premium, genuinely artisanal, and honest about every ingredient inside — welcome. This is TubeOriginal.
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