SO SWEDEN

AN INTERNATIONAL BRAND ROOTED IN SWEDISH SIMPLICITY
Sold in exclusive hotels around the world

SO SWEDEN dates back to 2016 in Stockholm, Sweden, when the duo of a mother and daughter decided to design timeless and exclusive bracelets for men in colors other than black and brown on the Swedish market. The brand soon expanded to include premium and limited edition collections. Soon after its launch, the brand, transformed into an international fashion brand focusing on contemporary bracelets for men which are sold in 5-star hotels around the world

With a nod to its Swedish heritage, SO SWEDEN is defined by a wearable aesthetic that combines the utilitarian ease of Swedish street style with a quintessentially Scandinavian spirit. Collections transcend trends, drawing on Sweden´s renowned design tradition to result in minimalist, affordable-luxury- and accessible fashion.

We reflect upon the Swedish lifestyle and Scandinavian design ethos, celebrating the simplicity of great and lasting style with modern day essentials and new Limited Edition classics.

Our dedication to craftsmanship, authenticity and function is revealed through modern day essentials and contemporary classics for the urban man