She´s A Dreamer ApS

Baby Dreamer was born in 2017 in Copenhagen by the designer behind the brand, Matilde Ø. Hansen. The idea and concept arose when Matilde discovered a hole in the market of diaper bags.

At Baby Dreamer, the goal is to create diaper bags etc. in a deliciously durable design, in the most optimal way for the environment. Textile production around the world is still challenged to create the best solutions that are sustainable in a world where climate change is storming out. Fortunately, the high demand for environmentally friendly materials from designers and consumers is pushing the manufacturing industry to create better solutions for the environment.

“I saw my girlfriends dragging themselves down the stairs with baby in one arm, diaper bag in the other and an extra backpack on their back. Many of the diaper bags that were on the market were also extremely unsmart and very feminine. I think it was a pity, now that the men have come on the field so much with ex more maternity leave. "

The mission was ready. A diaper bag that did not scream "diapers!" Was to be created. It should be multifunctional and minimalist at the same time. Basically, it was about making a product that would make it easier for parents to get out the door and experience the world, even if a little baby has come into the world. Everything just gets a little more cumbersome, so why not make a product that makes it all slide more easily.