BEAUTICAL

BEAUTICAL is an advanced beauty brand with a short range of innovative products, highly concentrated in active ingredients, providing an immediate visible effect and long-term benefits.
We team up with beauty experts and scientists to develop innovative, effective formulas, based on cutting-edge technology and clinically tested ingredients, helping you maintain your youthful appearance without the need for costly, painful or intrusive procedures.
Rooted in innovation and out-of-the-box thinking, our highly performant treatments rejuvenate and help you rediscover your beauty.

The name
BEAUTICAL is a play of the words BEAUTY and TECHNICAL and reflects the brand’s commitment to technical innovation and genuine beauty.
We go after the most cutting-edge technological advancements and hunt down the innovations in cosmetic research, leveraging them into highly effective skin treatments for visible, long-term results.

Our mission
At BEAUTICAL, we believe and support every woman’s right to feel beautiful. We are committed to empowering women with a unique range of skincare and innovative products that transform you from the inside out.

About the founder
Carmen, the brains behind BEAUTICAL, has a wealth of experience in the beauty sector. Having worked with leading skincare brands, but also as a consumer herself, she realizes the importance of skincare… and that nothing gives you a confidence boost quite like a glowing appearance. Carmen now brings her wealth of experience, passion for innovation and commitment to empowering others like her to enlighten their beauty. As the founder of BEAUTICAL, Carmen works around the clock to discover the most potent, most promising, most researched cosmetic formulas to deliver results that make you smile. Her ambition? To make your mirror surprise you.

Our secret ingredient
The secret of our success lies within: our formulas are packed with high-tech and plant-based ingredients with proven efficacy. By rigorously researching these, we come up with cutting-edge formulas in which every ingredient works in synergy with the rest to repair, regenerate, nourish and plump up the skin. Most of the skin care products on the market contain only about 3-5% of active ingredients. At BEAUTICAL, we take things up a notch: some of our products boast between 40 and 80% of active ingredients to deliver instant, visible and long-term results.