Information
| Brand location | Netherlands |
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September 2024. When mommy to be Christie was looking for children's clothing, something caught her eye. While women's fashion has been all about comfort, looser fits and wearability for years, children's fashion in the Netherlands has often remained stuck in tighter silhouettes and limited freedom of movement. That could have been different. Route B was born. Route B brings comfort, quality and style together in modern children's clothing. Based on her experience as a marketer and a young mother, Christie designs collections that give children space to move, play and discover, without sacrificing appearance. Cooler, softer and with a well-thought-out fit. The collections consist of strong basics: high-quality, comfortable items that last a long time and are easy to combine. No trend-driven seasonal pieces, but timeless designs that suit children's daily lives. Route B positions itself in the middle segment, with high-quality materials and finishing at an accessible price for a broad target group. Designed on the Veluwe. With Route B we offer retailers a distinctive and relevant range: modern children's clothing that delivers comfort, quality and appearance, with an eye for the future.
