Jette Frölich Design

In 1966, Jette Frölich began designing paper decorations.

The Danish interior design magazine "Bo Bedre" saw her design, and in their Christmas issue published an article about her, and thus started the whole adventure.
She spent 3 years in Tehran with her husband and 4 children, and here she was inspired by the ornamentation of the minaret. It was during these years that the idea of starting his own company was created.

In 1973, the family moved back to Denmark, where Jette Frölich bought a small crafts company that made decorations from natural materials, including pine cones.
The famous Danish Design Center "Den Permanente" presented her first Christmas collection that year, and at the same time Jette Frölich opened a Christmas room in her own home.
Gradually, her paper clips became more popular than her cognitions.

In 1976, Illums Bolighus asked her to decorate a 14-metre-high Christmas tree and be their Christmas artist that year. However, it turned into a full 29 years.
From 1980 Jette Frölich made decorations for the entire Royal Scandinavia Group, which included Georg Jensen, Holmegaard, The Royal and Illums Bolighus.

All Jette Frölich Design products are developed from scratch. This means that every single element in our product assortment is uniquely shaped in a collaboration between our designer, Jette Frölich and our product developer, me, Johan Frölich.



Profoundly inspired by nature, Jette Frölich puts her inspiration, the raw thought, down on paper with a pencil. The images create in her head, and with the images comes her choice of colours. She then chooses the fine pantone paper in the chosen colours and starts to meticulously cut all the parts of the pattern, and builds, almost architectural, layer by layer, the final pattern on each part of the dinner service. Every single part of the dinner service has its own unique design.



Once the design is ready, it is digitalized by our graphic designer – conferring through the process with both Jette and Johan Frölich. When all are satisfied, the designs are sent to the porcelain factory. Here, on site, Johan Frölich works closely with the factory’s graphic dpt. to ensure yet again, that the designs are exactly right. Decal material is produced, and ultimately transferred on to each specially designed element of the dinner service by highly skilled professional technicians. As the finishing touch a silver line is applied by hand to the rim of every single product.