Honeybalm

Honeybalm was founded in 2023 with one simple idea: lip care should feel as good as it works. Instead of creating another basic balm, we set out to build a brand that combines effective formulas with a sense of fun, collectability and everyday joy.

At the core of Honeybalm are nourishing ingredients like beeswax, propolis and vitamin E, carefully selected to hydrate, soothe and protect lips. Our products are designed for daily use, offering comfort and care in every swipe, without compromising on experience.

What truly sets Honeybalm apart is the way we bring lip care to life. From our signature honey jar packaging and unique applicators to our wide range of flavours, everything is created to be visually appealing, giftable and collectible. We regularly introduce seasonal and limited-edition drops, keeping the assortment fresh and exciting for both customers and retailers.

Since launch, Honeybalm has grown rapidly, reaching over 1,000,000 customers worldwide, including more than 110,000 in the Netherlands. In 2026, the brand was awarded Product of the Year in both the Netherlands and the UK, reflecting its strong consumer appeal and continued momentum.

Honeybalm is fully cruelty-free and focused on creating small, feel-good moments through simple, effective products. Lip care that not only works, but makes you want to come back for more. 🐝🍯