Aranya Earthcraft

Aranya Earthcraft is a sustainable design studio founded in 2015 by artist couple Preeti Gupta and Dr. Vivek Prasad. Combining backgrounds in commerce and chemistry with a shared passion for creativity and nature, they established the studio in India with a vision to create meaningful art that brings together sustainability, craftsmanship, and contemporary design.

Specialising in the revival of traditional crafts such as papier-mâché and ceramics, Aranya Earthcraft transforms age-old techniques into distinctive décor, fashion accessories, and artistic creations that inspire mindful living. The brand seamlessly blends scientific understanding with artistic expression, resulting in eco-conscious pieces that are both visually compelling and environmentally responsible.

At the heart of Aranya Earthcraft is a commitment to creating art that balances purpose with beauty. Every handcrafted piece reflects a dialogue between nature, culture, and design, offering a fresh perspective on sustainable luxury. Through original contemporary designs and responsible production practices, the brand celebrates traditional craftsmanship while encouraging a more thoughtful and enduring relationship with the objects we bring into our lives.