TRAKE is a Bulgarian premium lifestyle and wellness brand creating complete sensory concepts for boutique hospitality, spas, beauty professionals and independent retailers.

Based in Bulgaria, our small team — Plamena, Neli and Decho — creates high-quality natural cosmetics, home fragrances, candles and thoughtfully curated gifts. Our portfolio is designed for personal rituals, professional wellness experiences, boutique retail, corporate gifting and special occasions.

We work with carefully selected ingredients and favour materials and packaging that reflect our close connection to nature, with an emphasis on recyclable and responsibly chosen solutions. Our mission is to create products and experiences that express genuine care for people, the environment and Bulgaria’s cultural heritage.

The name TRAKE is inspired by Thrake — a mysterious nymph from ancient Thracian mythology, remembered for her profound connection with nature and her knowledge of herbs and plants.

Rooted in the Valley of the Thracian Kings, TRAKE brings together the freedom of the past and the creative spirit of the present. Our collections draw inspiration from Bulgaria’s botanical richness, with particular reverence for Rosa Damascena — one of the most precious and distinctive symbols of the Bulgarian Rose Valley.

Beyond individual products, TRAKE creates complete concepts that help businesses elevate the customer experience, establish a distinctive sensory identity and unlock new retail opportunities through cosmetics, signature scents, candles, diffusers, gifts and bespoke wellness rituals.