Solid Only

Marga and Emelie met more than 20 years ago. Marga was and still is a cosmetic technologist, Emelie worked as a product developer at the time. They both developed hundreds of cosmetic products such as shampoos, conditioners, body lotions and facial creams. After a lot of wandering, Emelie and Marga met again a few years ago with a recurring question: 'That plastic jungle in the bathroom, there must be another way, right?' Marga had just visited the fairs in Paris and Bologna and said that 'there is a whole SOLID WORLD out there', but that it was not yet available to the consumer. And so their Solidly journey began.

Marga and Emelie ordered and tested everything they could find in solid products online and in stores, at home and abroad. But many were not good enough for them. The range of solid care products contained sulfates, dried out your skin and contained dyes. That could and had to be done differently. Together they started a company with the aim of developing a new generation…