Sandoval Hats

Sandoval is a Western hat brand born in Mexico — where the original vaquero tradition began, long before the world called it “Western.”

Each hat is hand-woven from Sahuayo palm straw, one of the rarest and most refined natural fibers in the world. This exclusive material comes from Michoacán, Mexico, where artisans have been practicing this technique for generations. The result: hats with unparalleled wearing comfort, lightweight and durable, with a character that no machine can match.

Sandoval was founded in Amsterdam by Alejandra Sandoval and brings the craftsmanship of her México to Europe. The collection is aimed at fashion-conscious women who combine Western style with a contemporary, refined look — from the sierras to the city.

With a retail price between €99 and €189, Sandoval positions itself in the premium segment. The brand is unique in the European market: there is no comparable Western hat label that combines authentic Mexican craftsmanship with European distribution.

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