pawpow

The ideology of pawpow founders Hinz and Ahlf clearly contradicts the current norm of the textile industry. pawpow clearly positions itself against fast fashion and the exploitation of people, animals and nature along the production chain. Accordingly, the young company focuses on a clear language of form that produces timeless designs. Coupled with durable and vegan materials that are produced regionally and by hand, the result is a high-quality product (almost) for eternity.

The timeless designs are tailored to young, modern dog owners in urban spaces who also see their dog accessories as accessories for themselves. Inspired by a distinct architectural aesthetic with clean lines and shapes, pawpow's products are more modern, minimalist and elegant than traditional premium pet products.

The label does not compromise on material quality so that every design meets the founders' high standards of sustainability and animal welfare. Vegan leather alternatives and materials are used f…