Just Be Kids

Fashion shows who you are and what you stand for. When I was expecting my first child four years ago, I found the range of hippie children's clothing limited. In addition, I did not get a good picture of the brands with regard to production. I had no idea how and where the clothes were produced. The stories about bad working conditions shocked me, children's clothes made by children: unacceptable! The sustainable clothing brands are often pricey, very basic and simply not trendy enough. There must be another way, I thought.

And so my mission is simple:
We make fashionable items in a sustainable and fair way. It is children's clothing that I myself want to wear as a hip '21century mother. Last but not least: produced in a sustainable way, with honest raw materials and of course without child labour!

Outspoken Sustainable Fashion

All our items have the specific just be Kids touch. Colorful and outspoken prints for the trendy kids of this time! Each item is designed in such a wa…