Founded in 2018, Newtrition is a Polish food company behind feel FIT – a well-established brand creating a new generation of innovative, better-for-you sweets and snacks.

Since its launch, feel FIT has grown into a recognised brand enjoyed by consumers across Europe. Our products are now available in more than 20 markets, while selected lines have become category bestsellers on Amazon Germany and Amazon France.

Our goal is to prove that products with improved nutritional profiles can still deliver the indulgent taste consumers expect from their favourite treats. The feel FIT range includes protein-enriched pralines, snack balls, biscuits and spreads, alongside plant-based products and sweets with no added sugar.

We create modern, distinctive products for consumers who want to combine an active lifestyle with everyday enjoyment. Whether enjoyed with coffee, after a workout or as a convenient on-the-go snack, feel FIT products offer a delicious alternative to traditional sweets without compromising on flavour.

Innovation and product quality have been at the heart of Newtrition’s approach since the beginning. Our products have received international industry recognition, including:

• SIAL Innovation Selection for Protein Balls with Almonds and Protein Choco & Peanut Pralines
• Best Chocolate Product at ISM Middle East 2021 for Protein Peanut Butter Pralines
• Finalist at the World Food Innovation Awards 2024 for Coconut Veganela Balls with Almonds
• SIAL Innovation Selection 2024 for Veganela Balls and DUO High Protein Cookies

With a growing international presence, proven online sales and a portfolio of award-winning products, Newtrition offers retailers a distinctive range combining indulgent flavours, innovative recipes and the nutritional benefits sought by today’s consumers.