The Best Licorice Ever - Spicy Salt (20x200 gr)

Klepper & Klepper

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The history of The Best Drop Ever The history of De Beste Drop Ever starts in 2015. Or no, actually in 1990: when Klepper Sr. (who was then simply called Willem Klepper, Klepper Jr. was not even born yet) his candy stall on the market of Alkmaar. In 2015 Klepper Sr. so 25 years on the market. And on the occasion of that, he wants to make the best licorice ever. To give away for free to all its customers. With so much experience, he knows exactly what he likes and what people like: a full sweet licorice with a hint of salmiak somewhere in the background for the necessary spice and a pleasant bite. Not too firm, not too soft. We would like to call it a bit of a nostalgic bite. Reminiscent of drugstore liquorice from a bygone era. He puts the ingredients on paper and goes there with Klepper Jr. to a liquorice manufacturer. After experimenting for a while with the quantities and the drying times, they have it done: the tastiest licorice ever is ready to hit the market. Klepper & Klepper share out The plan is to give away 1200 bags. Those 1200 bags will be gone in no time. Klepper & Klepper appears to have gold in their hands. Black gold. The clients of Klepper Sr. are they chatty with Klepper Sr. agree: this is indeed the tastiest licorice ever. Head and shoulders. The people keep coming back. From all over the country. Because every now and then you find a lost Zeeuw on the market in Alkmaar. And they also like liquorice. Klepper Sr. had to disappoint people: the best licorice ever was an anniversary licorice. It will never return. But that was outside of Klepper Jr. calculated… No gluten and gelatin, but lots of love Klepper Jr. understands that there was more to this licorice. Much more. Especially because it contains two things: gluten and gelatin. Gelatin is not included in the recipe. And the normally used 'wheat starch' has been replaced by potato starch, which also makes it gluten-free. This licorice, Klepper Jr. understands. (who had studied commercial economics and yes, then you understand things. And you see opportunities), this licorice comes at exactly the right time. No gluten and gelatin, but a lot of love: that is exactly what people want today. And they are also happy to cycle for that. The Best Drop Ever The Klepperdropje, as the tastiest licorice ever has come to be popularly known, must be given its own packaging. And a name that tells people what to expect. A name that also appeals to people who have never heard of Klepper Sr.'s market stall. have heard. And so Klepper & Klepper, after careful consideration, decides what to call this licorice. They decide not to hide the natural bravado that is so characteristic of market people: this is The Best Drop Ever. Not anymore. Not less. After having a package made that ensures that The Best Licorice Ever gets just the right dryness, Klepper Jr. around town and country to get The Best Drop Ever in the better specialty store. His method is as simple as it is daring: he knows that once people have tasted it, the licorice will sell itself. He puts some boxes in his trunk, visits the specialty stores where he thinks: that's where our licorice must be. He hands each owner a box and says, “Try it. If you want more, you know where to find me.” He hands over his ticket and walks out of the specialty store, knowing he'll get a call a few days later. If he can bring a few more of those boxes. Available throughout the Netherlands And that's how The Best Drop Ever can be found throughout the Netherlands within a year. Not in the supermarkets anyway. There is often a supermarket on the line. Or is there one in the mailbox. That The Best Drop Ever should not be missing from their shelves. But Klepper & Klepper always kindly but firmly rejects such requests. They want The Best Drop Ever to remain a bit exclusive. And they know: if you are in the supermarket, sooner or later they want to stunt with your liquorice. And stunts, says Klepper Jr. please, do you in the circus. There is no stunting with The Best Drop Ever. It can also be very dangerous to stunt with a licorice in your mouth. Before you know it, it's going down the wrong way. No, The Best Licorice Ever, you prefer to eat the way you used to enjoy a good cigar: sitting in your favorite chair. The Next Chapter: The Best Salty Licorice Ever After The Best Drop Ever, as it is called, achieved national coverage, it's time for the next chapter. The Best Licorice Ever also deserves a salty variant. And that, Klepper Sr. knows, is no mean feat. Because salty liquorice quickly becomes too salty. And salty licorice quickly becomes too dry, making it rock hard. In addition to the perfect recipe, you should also experiment with drying times. But before they go into the licorice lab to experiment, Klepper & Klepper searches for the best salt in the world. They eventually find that in unrefined Celtic sea salt. This is extracted by hand and is rich in minerals. Some say it is good for your blood pressure. Others say that's bullshit. But nonsense or no nonsense: it is the ideal basic ingredient for The Best Salty Licorice Ever. Time to visit the lab. It takes a while before Klepper Sr. one hundred percent satisfied. And the word 'even' in this case is an understatement of the caliber 'the sea is wet'. It takes so long and Klepper & Klepper goes back to the drawing board so often that Klepper & Klepper's liquorice manufacturer threatens to throw in the towel. But Klepper & Klepper insist: the licorice has to be perfect. Every now and then, they return to the market in a batch. And they see how enthusiastic their customers are. And they are often enthusiastic. But not enthusiastic enough. Somewhere in the middle of 2018 the time has finally come. The Best Licorice Ever has a salty variant. Of course again without gluten and gelatin, but with unrefined Celtic sea salt. And the beauty of this licorice: lovers of salty licorice love it, but even people who normally don't like salty licorice at all think it's fantastic! This is because there is still a hint of sweetness in it. The Celtic sea salt works as a flavor enhancer. And the bite is so great too. When it comes into the packaging, it may even be a bit too fresh, so that it is perfect after a few days in the packaging: not hard, but firm. The Best Honey Drop Ever The success of De Beste Drop Ever does not exactly go unnoticed. More and more newspapers and (trade) magazines are reporting about it. Word of mouth is growing at lightning speed. Shops put boxes of The Best Drop Ever in their windows to draw customers in. Even De Telegraaf reports extensively about The Best Drop Ever. Klepper & Klepper think in 2019 that it is time for a new challenge. And that is perhaps the biggest challenge so far: creating The Best Honey Drop Ever. How many really tasty honey liquorice is there now? Not very much. Because the same applies to honey licorice: if you don't have the drying time right, it quickly becomes a hard licorice. And if you don't get the recipe right, it will be too sweet. Or do you not taste honey. In short: it was time to drive the licorice manufacturer of Klepper & Klepper to despair once again. But first the best honey in the Netherlands had to be found. Klepper & Klepper found them in the Biesbosch, at a small independent beekeeper who produces honey in an organic way. Without using chemicals and pesticides. And taking into account the environment of plants and bees. The bees happy, nature happy, Klepper & Klepper happy. And you happy. Because just the idea that it is all purely natural, such a licorice tastes better of course. Admit it. But to make a really tasty licorice from pure natural honey, step two is. And step two did indeed take quite a while. But in the end it worked. On May 20, 2019, on World Bee Day, The Best Honey Drop Ever officially saw the light of day. Of course again without gluten and gelatin, but with 12% pure natural honey from the Biesbosch. Cross the border At the end of 2019, Klepper & Klepper decides that it is time to look beyond the borders. Because it is fun to conquer licorice the Netherlands out of nowhere with a licorice, it would be even more fun to get the rest of the world to use the licorice. We may be a unique country, but it's strange that they don't like licorice anywhere else. That's so strange, it's most likely wrong. In all those other countries they also like liquorice, they just don't know it. And they don't know, because they aren't familiar with The Best Drop Ever. The Best Laurel Drop Ever While looking across the border, Klepper & Klepper also set their sights on developing The Best Laurel Drop Ever. And the same applies to this: there is not yet a really tasty laurel liquorice. So that's exactly the kind of challenge Klepper & Klepper likes to get their teeth into. So that you can then sink your teeth into the result. In this case, in De Best Laurierdrop Ever. Because laurel has a medicinal effect, laurel liquorice has never really disappeared. Laurel licorice works well against ailments such as colds, sore throats and lifeless hair. And of course, this wonderful little plant has the scent of invincibility, since the ancient Romans liked to drape a laurel wreath around their heads when they had won or conquered (or pretended to have won or conquered). But a really tasty laurel liquorice did not exist yet, according to Klepper & Klepper. "So we'll just have to fix that," said Klepper Sr., who is never afraid to right wrongs. Their search for pure laurel oil ended in the southwestern tip of North Brabant at an organic laurel grower. After months of experimenting with recipes and drying times (and market research), De Beste Laurierdrop Ever arrived on the Dutch market at the end of August 2020. The beginning of an inevitable triumphal march. Future music So much for the story of Klepper & Klepper and The Best Drop Ever. We do not rule out that the Best Licorice Ever will have more flavors in the future. Because in addition to the Best Sweet Licorice Ever, The Best Salt Licorice Ever, The Best Honey Licorice Ever and The Best Laurel Licorice Ever, you can of course also think of the Best Salmiak Licorice Ever, the Best Licorice-with-Winegums Ever, or the Best Griotten Ever , the Best Salty Herring Licorice Ever, the Best Mint Licorice Ever, or the Best Right Twist Yogurt Licorice With A Touch of Mint Ever. We'll just name a few. For now that is all future music and we can really only advise you one thing: keep an eye on Klepper & Klepper.