Go As u.r.

Say hello to go as u.r, vegan, clean & conscious beauty designed for an urban lifestyle on the go.

With an emphasis on local production, a high concentration of natural, active ingredients, and sustainable packaging, this mindfully made beauty equals high-performing, no-nonsense skincare and bold, high-impact make-up.
Being created for active women, the brand offers a complete, yet straightforward routine with 5 vegan on-the-go skincare essentials and a short, multi-functional make-up line. go as u.r skincare has been science-backed by a probiotic technology to strengthen the skin & accelerate cell renewal. go as u.r make-up is 100% vegan as well, and blends biological oils with plant-based waxes and vitamins. As its name states, go as u.r aims to promote a mindset and belief to celebrate self-expression, diversity and freedom, no matter what. Rooted in this social mission, go as u.r has been setting up a partnership with W4, Women's WorldWide Web, for each product sold, they donate 1 € to girls and women empowerment across the globe.