PS Company

Children have always been fascinated by animals, and we adults love telling stories about animals. The story of Hugzzeee Friends began with us wanting to create something that was true to our proud tradition of Danish design. Something functional and timeless, which would be fun, safe and cosy as well. But behind this was an even greater vision. We wanted to create something that was as sustainable and natural as possible. That’s why we have used organically certified cotton for the teddies’ bodies, and for the filling we have used recycled polyester and natural stone. We also wanted to create a safe and secure production, which is why the teddies are hand-sewn at a certified production facility with guaranteed proper and ethical conditions, and without any use of child labour. You can’t just go halfway. That’s why our packaging is made from recycled cardboard and designed to be used as part of the play. The packaging is also free from plastics and metal, held together with organic cotton thread.


Nowadays, it’s common knowledge that children develop their motor and sensory skills through play. Therefore, we have strived to use materials that are comfortable to the touch and have colours and looks that stimulate children’s senses.
In terms of safety, the products have been meticulously tested, and they comply with the European CE standard.
Quality is inextricably linked with durability, so our teddies are made to withstand all kinds of experiences and to be passed on to younger siblings or friends when the time comes.