JOIK

JOIK brand was born in 2005, in Estonia. In 15 years one woman’s dream has blossomed into internationally recognized brand with wide product range, loved both in birth country Estonia, as well as in many export countries.

Born and raised in Estonia, JOIK is constantly inspired by the magnificent Estonian nature. We combine the best natural ingredients with modern science, design and Nordic skin care traditions. We never compromise when it comes to our main values. We’re natural and caring for nature, responsible and sustainable and we put a great emphasis on beautiful design- For years we’ve collaborated with Estonian designers and artists, which is visible both in our product design as well as in our yearly limited releases.

JOIK main values are being efficient and honest, natural and caring for nature and creating emotions. We make sure that our products are effective and do what they promise. We add exactly as much active ingredients, so your skin is thankful. We want to offer everyone a wonderful moment in their day to enjoy a beautiful and great-smelling product, knowing that both your skin and our environment are thankful.

The name JOIK comes from the word „joik“ – the ancient singing style of nature-loving Sami people. Joik is a unique form of cultural expression, conveying emotions and describing people, animals and nature. Joik carries on traditions but is at the same time in constant development and in line with contemporary world. JOIK as a brand is similar - we treasure old knowledge of using nature for our wellbeing and health.

Our customer is a strong independent woman, who knows her value. She cares for herself, but is not self-centered. She believes that everybody can make a difference. She values natural, she does not want to become someone else, but emphasize her strenghts. She looks for a beauty product that is effective and believes nature is powerful. But she also likes to be pampered – she likes small treats, hedonistic moments, time for herself, emotions from nice things and good scents.

JOIK is divided into two brands: JOIK Organic range holds face and body care products certified according to COSMOS standard by EcoCert. JOIK Home & spa range holds wide selection of scented soy wax candles, room fragrances and several natural home spa products, which are also classified as natural cosmetics and are least 97% of natural origin.