Gado Living

Founded in 2021, Gado Living is a design-led home and lifestyle brand that reinterprets Indian craftsmanship for the contemporary world. Positioned at the intersection of quiet luxury, thoughtful design, and craft-led storytelling, the brand creates premium objects for hosting, gifting, and everyday living—pieces that are as meaningful as they are beautiful.

Working closely with artisan communities across India, Gado Living transforms traditional techniques into products that feel modern, relevant, and globally resonant. Rather than treating craft as a relic of the past, the brand views it as a living practice—one that evolves with changing lifestyles while remaining rooted in cultural heritage and human skill.

The vision for Gado Living stems from founder Ayesha’s belief that craftsmanship is one of the most enduring forms of storytelling. With a background in marketing from Parsons School of Design and experience working with international brands, she recognised an opportunity to bring India’s rich craft traditions into contemporary homes through objects that celebrate provenance, process, and purpose.

Each Gado Living creation carries a narrative shaped by material, technique, and the hands that make it. Developed through collaborations with artisan clusters across the country, the collections honour generational knowledge while embracing a refined, modern aesthetic. The result is a portfolio of handcrafted pieces that function as both everyday essentials and meaningful conversation starters.

Occupying the space between high luxury and mass-market décor, Gado Living offers elevated craftsmanship at accessible premium price points. Beautifully designed, thoughtfully packaged, and intended to be lived with, the brand’s collections are equally suited for personal ownership and gifting. Through its commitment to contemporary design and enduring craftsmanship, Gado Living invites a deeper appreciation for the stories, traditions, and people behind the objects that shape our homes.