Living Nature

"Living Nature is Keycraft's premium realistic animal cuddly toys. Founded in 1974, they draw inspiration from animals around the world to bring these realistic and adorable characters to life. Made from soft-touch fabrics and exquisite craftsmanship, they withstand the test of time with their enduring quality and appeal.

We are proud that Living Nature helps children learn more about the many wonderful species we share our planet with, igniting young imaginations.

To protect the animals we love, we must also protect where they live, so we make our toys more sustainable by using recycled plastic filling everywhere. This comes from used drink bottles and food containers that would otherwise end up in a landfill or our oceans, meaning our material choice has a positive impact on our planet."